Our guest, who is known as The Pitch Whisperer, came armed today with examples, case studies, and methods on Better Selling Through Storytelling… which so happens, is the name of his best-selling book!
John Livesay is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. In his keynote “Better Selling Through Storytelling,” he shows companies’ sales teams how to become irresistible so they are magnetic to their ideal clients.
His TEDx talk, Be The Lifeguard of your Own Life, has over one million views. And as mentioned above, John has a best-selling book titled, Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar.
He is also the host of The Successful Pitch podcast, has been interviewed by Larry King, and appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.”
John coaches people how to improve their sales through storytelling by following a sequence of steps which he shares with us today and gives us the recipe for the secret sauce, which stirs up a little friendly rivalry between Mark & Scott.
John also talks about the three unspoken questions that everybody has when they hear you pitch:
— Do I trust you?
— Do I like you?
— Will this work for me?
And, shows us how to get our customers to check yes on all three boxes.
Instead of pushing, you’re pulling people in because stories are magnetic and then you become magnetic and you can let go of this persona of being a pushy salesperson.
Also on today’s show, John gives an example of a compelling story that has the four elements needed to improve your chances of getting a sale, which include:
- The exposition
- The problem
- The solution
- The resolution
He even takes it a step farther and gives a pitch for the land niche!
What about that secret sauce?
Listen in now to find out as we take a deep dive into the four elements of compelling storytelling and how to go from invisible to irresistible!