How To Build A Massive Audience And Be Successful With Content Marketing

On this week’s episode of The Art of Passive Income, Mark and Scott welcome content marketing speaker, strategist, author, and content entrepreneur Joe Pulizzi to the show.

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, and one of the world’s top content marketing authorities. He is the founder of multiple startups, including the Content Marketing Institute (CMI) and digital content news site The Tilt. He is the Amazon bestselling author of Content Inc., Killing Marketing, and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.

Joe is the recipient of the 2014 John Caldwell Lifetime Achievement Award for content marketing from the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.

Listen in as they discuss:

  • How Joe became passionate about marketing
  • Being consistent with content production for a pacific niche
  • Finding your audience and starting where they are at
  • Choosing a social media niche and pursuing what you are good at
  • The worst advice seen or heard given in content marketing
  • Finding that area of content differentiation
  • How frequently you should email your list

And, more!


Mark: My tip of the week is going to change your life, which is Check out Joe’s newsletter, the books. Every aspect of marketing, he has you covered.

Scott: Sometimes we just need a quick resource to go and check things out whether it’s a quote of the day or site of the day, check out this website called The Reference’s Desk ( What’s cool is they have a site of the day, like a fun fact, thought of the day, a book of the month.

Joe: The book that I used as an entrepreneur, that helped me through all sorts of issues was Think and Grow Rich by Napoleon Hill. The big lesson in that is writing down your goals and reviewing those goals on a regular basis. That’s my secret that’s not a secret to success in entrepreneurship: I write down my goals, I have 5 or 6 main goals for every year that I look at and review them every day. And when you review them in the morning, you do different things based on those goals. This new book, I was surprised because I had low expectations on this book, it’s Greenlights by Mathew McConaughey. I really thought it’s not a good book, but I read it, he wrote down his goals on a regular basis and review them. Great lessons and I learned a lot about myself reading that book. The real focus on that is goal setting and goal reading.


Did you like this episode? If so, tune into another one of our exciting episodes with special guest Jeremy Greenberg as we discuss the most important key factor to customer diplomacy.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?