How To Market Effectively In Real Estate

On this week’s episode of The Art of Passive Income, Mark and Scott welcome Entrepreneur, Marketing and Media Specialist, and Head Digital Architect for GVI Media, Gene Volpe to the show.

Gene Volpe is the digital architect at GVI Media, LLC and an all-around master of advertising, online media, and business development. He helps real estate agents excel with their digital marketing while also showing them how they can use digital marketing to grow their real estate business and take it to the next level.

His skills in mapping out marketing provide an easy path to increased visibility and growth on the latest and most popular platforms.

Listen in as they discuss:

  • Gene’s journey into the field of marketing
  • Marketing for real estate
  • Common mistakes in marketing for real estate
  • Philosophy on effective marketing
  • How to market effectively in real estate

And, more!


Mark: My tip of the week is to learn more about marketing strategy at

Scott: One of the best things you can do with people is team building, like we get together and bond. We work in a remote environment and we don’t really bond, what if we could do Team-Bonding through Zoom. Check out the link,, if you go there for free, you can download a remote game called The Hike. Basically, it says 60–90 minutes, choose your own adventure path. The teams make decisions, they attempt to stay alive and have a good time in the process, get to work together, and get to know each other.

Gene: My tip is this 80/20 Sales and Marketing book by Perry Marshall, one of the things I struggled with personally is growing my business and even in Real Estate I’m getting the sense that for the symbol of Real Estate Agents, in my area it’s $68M a year in sales for Real Estate Agents are closed by me. It’s the sealing, and what I mean by that is that one person to handle that business sort of running out of time, If you’re not in Real Estate and if you’re selling land or you’re in a restaurant business, I want you to think about what do you think you’re sealing is. That sealing is “when and why am I running” and I start to realize that this is not what I got in this business because I’m working too many hours and I can’t seem to surpass this number. When you get to that point, read chapters 15 and 16 in this book and keep it real simple.


Did you like this episode? If so, tune into another one of our exciting episodes with special guest Patty Dominguez as we discuss how to position your business uniquely in the market.

Isn’t it time to create passive income so you can work where you want, when you want and with whomever you want?




I help people build a massive passive income stream utilizing the safest investment on earth—land. Get my FREE Passive Income Blueprint

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

7 Brilliant Ideas for Your TikTok Advertising

Brilliant Ideas for Your TikTok Advertising

The Marketer’s Guide For Awareness Channel Marketing

First About Facebook Ads

How To Tell If Your Brand Strategy Is Working

6 Top Data-Driven SEO Tools To Track Your Marketing Efforts

How To Quickly Grab Attention So People Want To Hear (Or Read) More

What kind of Marketer do you want to be known as?

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Mark Podolsky

Mark Podolsky

I help people build a massive passive income stream utilizing the safest investment on earth—land. Get my FREE Passive Income Blueprint

More from Medium

How to Create a Monthly Budget

A sample monthly budget broken down by category, as seen within the EveryDollar app developed by Ramsey Solutions.

Reliable Side Hustles for Military In Need — The Wealthy Sailor

How to budget your money and never worry about an overdraft again (free budgeting tools)